Advertising
Advertising (or advertizing)[1][2][3] is a form of marketing communication used to promote or sell something, usually a business’s product or service.
In Latin, ad vertere means “to turn toward”.[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.[5][6]
In 2015, the world spent an estimate of US$592.43 billion on advertising.[7] Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[8]
Lebanon
Lebanon /ˈlɛbnən/ is the county seat of Wilson County, Tennessee, United States.[4]
The population was 26,190 at the 2010 census, 28,608 in 2013 and 32.372 following a special census conducted in 2016[5].
Lebanon is located in Middle Tennessee, approximately 25 miles (40 km) east of downtown Nashville. Lebanon is part of the Nashville Metropolitan Statistical Area.
The city was incorporated in 1801,[6] and was named after the biblical cedars of Lebanon.[7] Local residents have called Lebanon “Cedar City”, mostly a reference to the abundance of cedar trees in the area. The city is home to Cumberland University, a small, private four-year liberal arts institution.
As of the census[2] of 2000, there were 20,235 people, 7,987 households, and 5,319 families residing in the city. The population density was 692.0 people per square mile (267.2/km²). There were 8,693 housing units at an average density of 297.3 per square mile (114.8/km²). The racial makeup of the city was 82.89% White, 13.78% African American, 0.33% Native American, 0.82% Asian, 0.03% Pacific Islander, 1.00% from other races, and 1.15% from two or more races. Hispanic or Latino of any race were 2.26% of the population.
There were 7,987 households out of which 30.9% had children under the age of 18 living with them, 47.7% were married couples living together, 15.0% had a female householder with no husband present, and 33.4% were non-families. 28.5% of all households were made up of individuals and 11.1% had someone living alone who was 65 years of age or older. The average household size was 2.41 and the average family size was 2.94.