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Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing[3] or advertising.[4] An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.[5] The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government,government agencies and public officials as PIOs and nongovernmental organizations and nonprofit organizations. Jobs central to Public Relations include account coordinator, account executive, account supervisor and media relations manager.[6] Those interested into public relations should have strong written and speaking abilities, be team focused and creative. A masters in strategic communication will enhance a marketing or communication BS or BA and make prospective employers more competitive in the job market.
Public relations specialists establish and maintain relationships with an organization’s target audience, the media and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management [7] Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client’s many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.[8]
Lebanon
Lebanon /ˈlɛbnən/ is the county seat of Wilson County, Tennessee, United States.[4]
The population was 26,190 at the 2010 census, 28,608 in 2013 and 32.372 following a special census conducted in 2016[5].
Lebanon is located in Middle Tennessee, approximately 25 miles (40 km) east of downtown Nashville. Lebanon is part of the Nashville Metropolitan Statistical Area.
The city was incorporated in 1801,[6] and was named after the biblical cedars of Lebanon.[7] Local residents have called Lebanon “Cedar City”, mostly a reference to the abundance of cedar trees in the area. The city is home to Cumberland University, a small, private four-year liberal arts institution.
As of the census[2] of 2000, there were 20,235 people, 7,987 households, and 5,319 families residing in the city. The population density was 692.0 people per square mile (267.2/km²). There were 8,693 housing units at an average density of 297.3 per square mile (114.8/km²). The racial makeup of the city was 82.89% White, 13.78% African American, 0.33% Native American, 0.82% Asian, 0.03% Pacific Islander, 1.00% from other races, and 1.15% from two or more races. Hispanic or Latino of any race were 2.26% of the population.
There were 7,987 households out of which 30.9% had children under the age of 18 living with them, 47.7% were married couples living together, 15.0% had a female householder with no husband present, and 33.4% were non-families. 28.5% of all households were made up of individuals and 11.1% had someone living alone who was 65 years of age or older. The average household size was 2.41 and the average family size was 2.94.